Trade promotion are key platforms that businesses require to achieve goals. No matter the sector and industry , platforms such as trade fair marketing can provide opportunities that the day-to-day business correspondence usually does not.
As part of its trade promotion programmes, PAMP will regularly organize trade fairs, exhibitions and other promotional programmes aimed at promoting African business and products , thereby creating opportunities for trade. With the possibilities of participating as an exhibitor or as a visitor there will be benefits for both types of attendance. The focus of these events will be to enable participating business entities achieve the following:
- Meet with Potential Customers and Partners;
- Access Sales Opportunities at Trade Fair & Expos;
- Improve Skills & Gain Know-How at Trade Fair;
- Create Brand Positioning and Awareness